Gucci Is Selling a $1,000 Rubber Beach Bag – and It’s Already on Back Order

When high-fashion brands release unconventional designs, the Internet is quick to react. Balenciaga famously designed bright blue bags that looked like Ikea’s signature totes, but cost $2,000. Chanel famously put its mark on a grocery store shopping basket. And now, Gucci is getting some heat online thanks to its $1,000 rubber tote, which many are comparing to ice buckets and laundry bags.

Gucci designed a rubber beach-like bag for its Spring 2018 line featuring a top-handle design embossed with the brand’s logo on one side. On the runway, it was paired with ready-to-wear pieces, but many are now comparing it to a very fancy ice bucket or drinks cooler.