WHAT’S GUCCI REPLICA©!!? That’s the graffito anointed on the bank aloft Gucci wunderkind Alessandro Michele and his absurd assistant Trevor Andrew, aka “GucciGhost,” as they affectation for a flat photo. The byword (basically “What’s good?” in artery argot) is an accessible nod to the rapper Gucci Mane, but it doubles as a articulate catechism about what the House of Gucci represents as we access the next roaring twenties.
Under Michele’s aggressive aesthetic leadership, the admirable Florentine aggregation has entered a blood-tingling new era of playfulness, experimentation, and out-there risk-taking. Michele’s Women’s Fall-Winter Collection, for example, not alone demonstrates his absorbing babbler aesthetic, with its alarmingly meshed influences from jailbait and posterity, but his alertness to embrace Andrew’s fabulous allotment of cheap Gucci’s logo with its artfully airy decrepit aerosol acrylic look.
That Michele arrive Andrew himself into the Gucci fold—flying him to the company’s Milan HQ so he could accompany his brand to the collection—was an alarming act of amplitude that alone repudiates the angel of Europe’s pre-eminent appearance maisons as bastions of absorption and elitism. Whereas a below defended artist ability accept approved to abridge Andrew’s street-art riffing on Gucci’s ying-yangish “G-reverse G” device—part-homage, part-parody—and adjure absorb law, Michele had the vision, as able-bodied as the wit and confidence, to acknowledge its aesthetic arete and plan with its creator.
If Andrew’s spraying of his adaptation of the logo on debris cans and added back-number gucci replica online was a ablaze achievement of ironic, declassé de-contextualization, Michele’s enabling him to re-integrate it in the new collection’s larky, generation-straddling designs was an act of amazing post-modern re-appropriation. It wouldn’t accept worked, of course, if Andrew’s addition to the accumulating wasn’t visually arresting: in fact, it enhances the 21st-century post-punk vibe of Michele’s designs in a added accurate address than those of any abundant artist back Vivienne Westwood accumulated the chains attending with Scottish tartans and 17th– and 18th-century acid to coin jailbait appearance in the mid-1970s.
Born in Nova Scotia on August 31, 1979—thus seven years’ Michele’s junior—Brooklyn–based Andrew is below an burghal brigand with a aerosol can than a 18-carat renaissance man.
A aloft best pro-snowboarder who competed in the 1998 and 2002 Olympics, he was affected by astringent knee abrasion and six torn ribs to amend his options and after accomplished bandage cachet with his bandage Trouble Andrew. Its eponymous 2007 anthology is a danceable melange or skate and jailbait rock, hip hop, and electronica. (Andrew is affiliated to the genre-bending ambassador Santigold.)
On Halloween 2013, Andrew cut eyeholes in his Gucci bedsheet and threw it over his arch afore demography to the streets of Bedford-Stuvesant, his Brooklyn neighborhood. From blasphemy was built-in inspiration: adolescent revelers saluted the bogeyman as “Gucci Ghost.” Andrew anon began decorating the walls and accessories of the apple with the angel of a affable specter—a South Park-like admixture of the 1939 children’s appearance Casper the Friendly Ghost and assorted animation squids with Gucci Gs for eyes and an “o” for a mouth. It was just the alpha of his Gucci-galvanized artery art. Earlier this year he explained to the website Dazed why he is bedeviled with the brand:
“For me, the aboriginal affluence account I anytime bought was a Gucci watch,” he said. “It meant so abundant to me to get to a abode area I could airing into the boutique and buy this Gucci watch, so it captivated so abundant amount aloft what I paid for it. But I don’t accept the money to buy all the pieces that I want, so I started authoritative my own apple area aggregate about me is Gucci, abnormally things that I anticipation weren’t so pretty, like a [expletive] set of debris cans. Then I got absolutely accurate and started writing, ‘Life is Gucci,’ ‘Real Gucci,’ and all these things that represented positivity—almost like Gucci is the ‘God of fashion’ and that’s what the ‘G’ represents to me.”
Andrew’s “Real,” nonchalantly splattered on a atramentous Gucci tote (with the company’s academic logo below it, is one of the triumphs of the new collection. On a chic atramentous Gucci handbags, Andrew’s light-blue Gs jostle for amplitude with cacographic chicken Stars of David: the abstraction is graffiti as a carriageable feast. In a added classical vein, Andrew’s Gs—red this time—adorn a chrism cottony calf-length brim like curlicues. They are categorical in atramentous beneath a ample white design burden on both a costly red covering and a adventurous red and atramentous mini-dress that would Mod women would accept craved. A circled R for Real—as against to A for Anarchy—sits provocatively aloft one fur-embellished sleeve of a abundant white trucker jacket.
Don’t agnosticism for a moment, though, that sartorial chaos isn’t in the data of Michel and Andrew’s 2016–17 Gucci revolution.